Not every agent needs a website.
But there are many good reasons to have a site. It’s also essential to take your website seriously. 81% of consumers think less of a business if its website is dated.
Maybe you just need a website, like a business card, to maintain your online presence. Perhaps you need a branded home search destination to send your home buyers. Or maybe you want to rule hyperlocal SEO and have a robust real estate lead generation site that can rank on Google. Whatever your needs are, we can help you create a website that suits your specific goals. In addition to website design, we also specialize in real estate blogging to help you establish thought leadership and attract organic traffic to your site. Whether you’re just starting out or looking to enhance your online presence, we can help you achieve your real estate marketing goals.
Below are some of the best websites for real estate agents.
I’ve focused on website providers, but for all-in-one CRM-website combos, you’ll want to look at platforms. These are generally designed to be a total solution. In addition to a CRM, they often include paid advertising packages, real estate marketing tools, paid buyer and seller leads, and more.
Real Geeks is a relatively inexpensive “platform” if you are a single agent looking to get your toe in on one of these more comprehensive solutions. Examples include:
There isn’t a huge difference between a website designer and a website provider, so forgive me if there is some overlap.
The distinction I try to make is that a designer is often a third party who modifies your website. A provider, instead, maintains your website and perhaps even has its own CMS or system for building your site.
I created a list of the top website designers. Most of these companies design for WordPress websites.
I wrote an article about the 3 types of real estate websites.
Picking the right one will better complement your business strategy and possibly keep you from buying more websites than you need.
| Lead Generation | Brand | Content | |
| Forced Registration | ✔ | ||
| Brand Neutral | ✔ | ||
| Personally Branded | ✔ | ||
| Customized | ✔ | ✔ | |
| Content Rich | ✔ | ||
| Minimalist | ✔ | ||
| IDX | ✔ |
Building a website is about more than checking a box.
Your website is your online presence. It is often a potential client’s first impression of your real estate business. It is an opportunity to build trust with a future buyer and seller.
That doesn’t mean you need a website! Be sure you consider whether you need a website at this time or not. Skip it altogether if it is a distraction from your money-making activities.
But at some point, you’ll at least want a “business card” site, and there are many good-looking and affordable options here.