304 North Cardinal St.
Dorchester Center, MA 02124
The top real estate agents dial the phone.
If you look at the lead generation techniques of the top teams, you’ll find many who diligently work on expireds and FSBOs. Even cold calling works.
Dialers make that process more efficient. A good dialer will let you make 30-80 calls in an hour. With the correct list, script practice, and a can-do attitude, your lead pipeline will be healthy and full.
Many of these auto dialers also offer lists to call. Some have quality leads, while others are best used for the dialer while you get your list elsewhere.
$179+/mo. Espresso Agent is a real estate dialer and marketing tool. They sell complete packages of lists with a CRM, dialer, and email marketing tool. Their email marketing includes the ability to send video emails via StoryTellr. Their lists include FSBOs, expireds, and neighborhood geofarming.
$35+/mo. Kixie is a smaller and newer player but has direct integrations with existing real estate CRMs like Contactually. It’s an affordable starting point and an option worth considering for agents who want simple “click-to-call” functionality.
$99+/mo. Mojo Selling Solutions is one of the top picks in the industry for a high-volume power dialer. It is a fairly expensive option, but the Triple Line Dialer will get you through your prospecting calls like a maniac. It might be best to get your list somewhere else, but the dialer is one of the most highly thought of in the industry. Consider Mojo Dialer if you are making dialing a central pillar of your business.
$99+/mo. Formerly SalesDialers, ProspectBoss offers a 1, 3, or 4-line power dialer as well as a diverse selection of lists to purchase. The lists include FSBOs, expireds, circle prospecting, and mobile phone numbers. You can also purchase text marketing packages. Landvoice uses ProspectBoss, the FSBO/Expired list service.
$100/mo for the Storm Dialer. RedX is best known for its expired and FSBO lists but has its Dialer and backend. For the sophisticated, they also offer Onyx, which is pitched as high-end, exclusive leads.
$135+/mo. Ricochet360 is a cloud phone system and progressive dialer with an optional CRM backend. Its advanced plans include features like ringless voicemail, texting, and inbound IVR.
$349/mo. Vulcan7 is a well-reviewed power dialer that provides FSBO, expired, neighborhood, and probate lists. It also has a CRM backend and email and video marketing tools.
Some other real estate phone dialers that do not specifically target the real estate industry include:
There are different types of dialers. The most common are power dialers and predictive dialers.
Predictive dialers call people automatically and then put them on hold if a sales agent isn’t available. It is “predicting” the volume that the number of sales agents on the floor will be able to handle and call conversion rate and setting its call volume based on that.
Predictive dialing is standard in low-investment outreach like political canvassing and would be a terrible method for real estate. Real estate is a high-dollar transaction, and predictive dialing is a poor experience. None of the real estate-specific dialers here is a predictive dialer.
Instead, there are power dialers, also called progressive dialers, which call only when an agent (you or your sales team) is ready to answer the call when someone picks up. The power auto-dials a specific list, and you wait for a pickup! You can leave pre-recorded messages that go to potential clients’ answering machines if they don’t pick up.
Multiline dialers like Mojo call multiple people at once and will connect you with the first who answers. The other calls that might still be ringing would then be canceled while you engage with your live prospect.
It’s a method of making more calls per hour and engaging prospects more instead of waiting for one to pick up.
Many dialer companies will partner with list companies to resell their lists. For example, FSBOs, Expired listings, old expired listings (homeowners who listed but didn’t sell, say, a year ago and haven’t sold since), tenants, landlords, probates, and geofarm cold calling.
The reality of the cell phone age is that these lists are hard to make and usually inaccurate. Dialing is a numbers game in the end, and it takes patience and persistence.
If it is just a list of people or phone numbers, you can also get those from other list sources like ReboGateway or the popular Cole Realty.
This is one of the most extensive real estate FSBO/Expired space rivalries. Landvoice was even founded by a former RedX partner. Why isn’t Landvoice here? Because Landvoice is a lead service, not a dialer.
So if you are interested in the Landvoice system, you can either use just it or pair it with one of the dialers above.
Some CRMs have dialers or phone call abilities built-in as well. Examples include kvCORE and LionDesk. These built-in dialers allow you to call directly from your CRM but may not have the versatility and features of third-party dialers like those above.
These dialers might help you keep in touch with your database and funnel. But if you are dialing and prospecting lists, they will generally be inadequate compared to professional dialers.
The most essential thing in any software is good UI. If the software isn’t usable, you won’t use it, and you’ve wasted money. The only way to get a feel for that is to take a few for a test drive.
Depending on your need, you may want a system with good integrations with your existing CRM.
You also want a dialer that rigorously supports you with the Do-Not-Call list and all other Federal Trade Commission (FTC) rules and regulations. Compliance is ultimately your responsibility, not your dialer’s, though good dialers have integrated DNC lists that will flag numbers on the list for you.
Common extra features to look for in a dialer include:
ISA and outbound phone prospecting services can accomplish your dialing for you if you are inclined.
If you have patience and persistence, list leads and cold-calling work. It’s grueling, but a good dialer will make the process as smooth as possible as you work both inbound and outbound leads.