Real estate agent platforms are website providers that offer packaged website and backend solutions. While equipped with plenty of integrations, these are generally designed to be all-in-one systems on which your business is built.
That is different than real estate website providers and designers who focus narrowly on your website.
There are dozens of real estate platforms. You can see a complete list in my technology directory. I’ve chosen to focus on some of the most popular choices used by agents, teams, and brokerages today.
Top Real Estate Platforms
BoomTown is a top-rated lead generation tool, known for its high-quality leads and premium price tag. It is ideal for experienced brokers and sales teams who are prepared to make calls.
Brivity is a customer relationship management tool that puts the emphasis on the buyer and seller experience. It features customer-centered tools like a CMA, listing marketing, and even a client portal. It is the flagship product of the Ben Kinney empire of real estate technology tools, and a popular choice for some of the top teams in America.
Chime is a powerful real estate platform that can help your team manage listings, leads, and transactions.
Commissions Inc (CINC)
CINC is a comprehensive marketing and CRM platform that also includes features to help agents track conversions and report on their performance. Like BoomTown, it is designed to help businesses pay for and convert online leads.
Curaytor is a real estate online marketing platform, including a website, CRM, website content creation, marketing coaching, social media promotion, and advertising. They do have a
Firepoint is a real estate CRM platform that includes a website, team management tools, and an optional paid leads program. It is a relatively affordable all-in-one
Great Agent is a CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising. They have
Kunversion / kvCORE
Kunversion is a comprehensive real estate platform that is perfect for real estate teams and brokerages. Kunversion is part of Inside Real Estate, which includes other brokerage tools like Circlepix and Brokersumo. Kunversion has a large number of tools and toys, making it a surprisingly affordable solution.
Market Leader is an affordable CRM + website combo for real estate agents and teams. They own HouseValues.com from which they generate many of the primarily
Real Estate Webmasters
The Canadian company, Real Estate Webmasters, is a premium real estate website service that delivers. They have the best SEO game by far and their websites reliably outrank the competition on Google.
Real Geeks is a great CRM and PPC option for agents. It has a complete suite of tools and is affordable, making it a great choice for those looking to work on their own or for smaller teams. Plus, its SEO potential is top-notch, making it a great choice for those looking to take their business to the next level.
Sierra Interactive is a well-respected and well-funded company that offers a comprehensive website platform, including a CRM, brokerage reporting, managed PPC campaign offerings, and even an integrated dialer. It's a great choice for anyone looking for an affordable website solution that can rank well on Google.
View Other Real Estate Platform TORCHx is a real estate agent CRM platform, website, email/text marketing and lead generation system. In addition to the base product,
With Ylopo, you can target your ads based on your listings and audience, which makes them a great choice for businesses who want to transparently leverage social media spending.
Zurple is a real estate platform designed for converting paid traffic from advertising like Google AdWords. The platform includes a minimalist lead generation website front end
More Real Estate Platform Options
There is a huge list of real estate platforms out there. I’ve tried to narrow it down to some of the top products on the market today. Over time, I will add more reviews and the list will change. Some “honorable mentions” that eventually might be able to squeeze onto my list include popular or well-known options like:
- Buying Buddy
- Delta Media Group
- Great Agent
- Market Leader
- Market Maker
- Masterdigm CRM
- Naberly Solutions
- Perfect Storm
- Reliance Network
- Total Expert CRM
Platforms are all-in-one software. Therefore, this list does not include website-focused solutions like:
- Easy Agent Pro
- Home Junction
Brokerage Back Offices
Many brokerages use all-in-one platforms for their business. Some of these have great team management tools and transaction management features. But they are not designed first and foremost as brokerage back offices. Some of those companies include:
- Paperless Pipeline
Should You Use a Real Estate Platform?
Pros of All-In-One Platforms
These platforms are simple and easy to use, often involving far less setup and technical skills than trying to integrate numerous different pieces of software.
While the platforms are more expensive, you don’t have to buy subscriptions to nearly as many pieces of software as you would if you were piecing things together (e.g. website, CRM, email marketing, hosting, design, etc).
These companies have also spent significant time optimizing their software for specific business models. Why reinvent the wheel if that is your business model?
Alternatives to All-In-One Platforms
But I am also a believer that it is difficult for a single platform to do many things well. Sometimes it is best when a company focuses on a single thing that they do well and then integrate with the best-in-class solutions in other categories.
For example, I might think Dakno Marketing makes the best websites. And Realvolve makes the best CRM. And Agent Legend the best email marketing. And IDX Broker is one of the best IDX providers. I can use all these tools – the best in each category if I build my own site and solution.
For those with this philosophy, you might want to explore a WordPress solution with a website developer/designer. The WordPress platform is very flexible, and you can scale it with your business whether starting out as a single agent or a major enterprise. Moreover, you aren’t committing yourself to a single developer, CRM, PPC campaign management, etc.
Ultimately, this is all my opinion (especially anything about the design of a website). All of these companies offer interviews and demos of their product, and I highly recommend testing several that you think might fit your business model. Hopefully, this has helped point you towards the best real estate platform for your business needs.
Any thoughts and comments, I would love to hear at our Facebook group, the Tech Enabled Real Estate Agent. You can also search these products and learn more about which is the best option for you and your business!