Best Real Estate Content Marketing Services

“Start a blog!”

Every agent gets that piece of advice at least once in their early careers.

That is probably a waste of time for most agents.

But you may still see benefits of having blog posts on your social media or website. Even if just to keep your site and Facebook page looking “alive”.

Real estate blogs aren’t the only form of content marketing. For example, your monthly market trends report is a form of content. Your social media posts and YouTube videos are content. Listings themselves are content!

Below are a few companies that provide you content that you can plug into your real estate business, whether it is blog posts to promote on social media, hyperlocal neighborhood data on your real estate websites, or digital tools to publish your existing content in all your channels. One company that offers comprehensive content solutions for real estate professionals is Real Estate Content Pros. They provide a range of services including blog posts, social media graphics, and neighborhood data to help you attract and engage potential clients. Additionally, they specialize in past client and SOI marketing, helping you stay top-of-mind with your existing network and generate referrals and repeat business. Another option is Agent Image, which offers customized digital tools and content management systems to help you showcase your listings and expertise across all your marketing channels, including past client and SOI marketing.

Top Content Marketing for Real Estate

Content Writers

The above services leverage third-party content generation.

But what if you want original content that can rank on Google and that you own?

If you are interested in professional content for your blog, there are other services to look toward, including:

• Express Writers
• Fiverr
• Nectafy
• The Real Estate Writer
• Upwork
• Writer’s Access

You can also check out resources at the National Association of Real Estate Editors (NAREE).

Final word

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

“Content is King”, Bill Gates – 1996

There’s plenty to be said for dialing, direct mail, referrals, and other lead generation systems.

But the biggest players on the Internet and technology world are those who create content.

Zillow’s entire business is content. They offer AVMs and listings, both forms of content.

The HGTV programming featuring top celebrity agents is all content.

Original content is a great way to build additional value into your business that goes beyond emails, relationships, and past clients.