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Best Real Estate Content Marketing Services

“Start a blog!”

Every agent gets that piece of advice at least once in their early careers.

That is probably a waste of time for most agents.

But you may still see benefits of having blog posts on your social media or website. Even if just to keep your site and Facebook page looking “alive”.

Real estate blogs aren’t the only form of content marketing. For example, your monthly market trends report is a form of content. Your social media posts and YouTube videos are content. Listings themselves are content!

Below are a few companies that provide you content that you can plug into your real estate business, whether it is blog posts to promote on social media, hyperlocal neighborhood data on your real estate websites, or digital tools to publish your existing content in all your channels.

Top Software

Issuu

FREE+. Issuu is a content service that turns your basic PDF content into digital newsletters, brochures, magazines, and more. These can be easily shared and promoted on social media, with clickable elements for lead capture. It can be a creative way to share your monthly market reports, listing brochures, or self-publish your own local magazine.

Keeping Current Matters

$29.95+/mo. Keeping Current Matters is a content marketing service for real estate agents. They create blog posts that you can share on your social media accounts. The content features call-to-actions that pass leads to you. It is a way to keep your social media busy with quality real estate content.

LiveBy

$TBD. LiveBy is a real estate data company that transforms that data into website content. Their data is focused on hyperlocal content like neighborhood pages, school data, local events, interactive maps, market trends, demographics, and more. Their solutions are designed to supplement your site with information that is fresh and relevant to a neighborhood.

RISMedia

$29.95+. RISMedia is a fantastic source for real estate news and commentary. They sell guides and reports, as well as own Real Estate Magazine. They also offer a Content Solution which feature blog and video content that agents can post to their websites, social media, and email newsletters.

Content Writers

The above services leverage third-party content generation.

But what if you want original content that can rank on Google and that you own?

If you are interested in professional content for your blog, there are other services to look toward, including:

  • Express Writers
  • Fiverr
  • Nectafy
  • The Real Estate Writer
  • Upwork
  • Writer’s Access

You can also check out resources at the National Association of Real Estate Editors (NAREE).

Final word

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

“Content is King”, Bill Gates – 1996

There’s plenty to be said for dialing, direct mail, referrals, and other lead generation systems.

But the biggest players on the Internet and technology world are those who create content.

Zillow’s entire business is content. They offer AVMs and listings, both forms of content.

The HGTV programming featuring top celebrity agents is all content.

Original content is a great way to build additional value into your business that goes beyond emails, relationships, and past clients.