“Start a blog!”
Every agent gets that piece of advice at least once in their early careers.
That is probably a waste of time for most agents.
But you may still see benefits of having blog posts on your social media or website. Even if just to keep your site and Facebook page looking “alive”.
Real estate blogs aren’t the only form of content marketing. For example, your monthly market trends report is a form of content. Your social media posts and YouTube videos are content. Listings themselves are content!
Below are a few companies that provide you content that you can plug into your real estate business, whether it is blog posts to promote on social media, hyperlocal neighborhood data on your real estate websites, or digital tools to publish your existing content in all your channels.
Top Content Marketing for Real Estate
Issuu is a great way to easily create digital newsletters, brochures, and magazines. These can be easily shared and promoted on social media, with clickable elements for lead capture. This can be a great way to share your monthly market reports, listing brochures, or self-publish your own local magazine.
Keeping Current Matters
Keeping Current Matters is a great way to stay busy with quality content on your social media accounts. They create blog posts with call-to-actions that help you pass leads to you. This is a great way to keep your social media accounts busy and keep your customers happy!
LiveBy is a data company that creates informative website content to supplement local businesses and residents. Their data is focused on hyperlocal content like neighborhood pages, school data, local events, interactive maps, market trends, demographics, and more. Their solutions are designed to help businesses and residents stay informed and connected to their community.
RISMedia is a leading authority on real estate news and information. They offer a suite of services that include guides and reports, as well as their own Real Estate Magazine. They also offer a content solution, which features blog and video content that agents can post on their websites, social media, and email newsletters.
The above services leverage third-party content generation.
But what if you want original content that can rank on Google and that you own?
If you are interested in professional content for your blog, there are other services to look toward, including:
- Express Writers
- The Real Estate Writer
- Writer’s Access
You can also check out resources at the National Association of Real Estate Editors (NAREE).
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
There’s plenty to be said for dialing, direct mail, referrals, and other lead generation systems.
But the biggest players on the Internet and technology world are those who create content.
Zillow’s entire business is content. They offer AVMs and listings, both forms of content.
The HGTV programming featuring top celebrity agents is all content.
Original content is a great way to build additional value into your business that goes beyond emails, relationships, and past clients.