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Real estate is a referral business!
Most agents, and especially top agents, still get the majority of their real estate business from client referrals. There is lots of material online and from coaches on how to perfect your word-of-mouth marketing, including client appreciation events and lots of pies.
But what about software? There are a few extra pieces of technology that are focused on helping agents stay connected in a meaningful way with their happy customers.
Each does it in a slightly different way, whether it’s providing actionable home market reports, sending beautifully designed and branded print materials, or a list of “what’s sold” in the neighborhood.
Ultimately, these are extras. None will take a non-existent referral marketing strategy and turn it into gold. You have to work your database.
But they can be a nice extra touch depending on your model, to provide value consistent with your brand.
~$30+/package. Evabot offers the Eva Gifting Assistant, a tool that allows you to match clients with a particular gift package tailored to their tastes and needs. The tool includes a client interface where they share their interests. It’s designed to make the closing gift experience interesting and easy. The gift boxes can be branded with your company.
$19.99+/mo. HomeKeepr is a vendor referral system that keeps you top of mind with your past clients via a branded referral app. The app (or website widget) can provide your clients with monthly maintenance tips as well as refer invite-only vendors in your market.
$4.19/unit; $299 setup. ReminderMedia provides high quality media content to share with your sphere. Their flagship product is American Lifestyle magazine, either digital or print, that prominently features you and your information. Their content can also be easily repurposed for social media, and includes email campaigns with local events.
The CRM is where your customer relationships live, past and present. Your CRM will have a lot of important features in maintaining your referral marketing.
The best known CRM referral marketing tool is Top Producer’s Market Snapshot. This is an oldie-but-goodie monthly market update that can be sent to past clients from their system.
All CRMs have referall marketing tools, even if it is as simple as a follow-up after closing drip campaign. But a few CRMs have made referrals and relationship building the core of their identity, including:
Referrals and repeat business should always be one of the pillars of your lead generation. Don’t neglect it!