Tools & Software We Actually Use
Running a real estate business means wearing every hat — lead gen, outreach, marketing, ops. Below are the tools we personally use or vetted to run Unify Real Estate and recommend to agents and brokers who want to scale without hiring a full team.
AI Agents & Automation
Replace front-desk staff, ops hires, and manual workflows with AI that runs 24/7.CloudTalk
Free AI Receptionist — 24/7 front desk coverage for inbound calls. No queues, no missed calls, no phone trees.
Viktor
The AI coworker that connects to 3,000+ tools and does the work. $50/mo replaces $5K/mo in operations. Starts free with $100 in credits.
Hostinger
Set up your own AI agent (OpenClaw) in one click with Hostinger’s hosting infrastructure.
ElevenLabs
Generate, edit, and localize studio-quality audio and video in minutes. Go Pro for unlimited ElevenAgents and ElevenCreative with the Ads Engine.
Lead Gen
Find and pull prospect data at scale, fast.Firecrawl
Scrape emails, viral videos, websites, databases, and more from all over the internet. Quick searches, results in 60 seconds or less.
Outreach
Automated, personalized cold outreach that doesn’t feel automated.Squibb AI
AI-powered cold outreach on autopilot. Finds prospects, builds lists, sends personalized emails, and follows up — all while you sleep.
Marketing
Press, social distribution, and ad creative — on autopilot.BrandPush
Submit your article or press release to over 500 high-authority sites. Get the “As Seen On Forbes, Yahoo, FOX” badges in one click.
PostSyncer
Automatically share your content to every social network. AI writing, AI image generation, AI video generation, and proven viral templates.
Adkit
Research competitors, launch campaigns, create fresh ads, clone and remix winning ads, and track performance in minutes across Meta, Google, TikTok, Reddit, LinkedIn, and X Ads.
Kit
Landing pages, email marketing, automation workflows, and ecommerce — sell digital products, subscriptions, and sponsorships. Easily replaces 5 to 7 other services.
Beehiiv
The newsletter platform with built-in monetization. Earn $1–$2 per subscriber from day one. Build a 50K list for free.
SparkLoop
Higher-paying newsletter recommendations. Stack on top of Beehiiv for even higher payouts per subscriber. Get paid for subs and clicks.
Omnisend
Email marketing on a personal level for subscribers and customers — enterprise, can’t-live-without features. 10x your email marketing in less than 30 days.
Kit
Landing pages, email marketing, automation workflows, and ecommerce. Easily replaces 5 to 7 other services — try it free.
Beehiiv
The newsletter platform with built-in monetization. Earn $1–$2 per subscriber from day one. Build a 50K list for free.
SparkLoop
Higher-paying newsletter recommendations. Stack on top of Beehiiv for even higher payouts per subscriber.
Omnisend
Email marketing on a personal level, from subscriber to enterprise. 10x your email marketing in less than 30 days.
Content
Turn one piece of content into a week’s worth.ElevenLabs
Generate, edit, and localize studio-quality audio and video in minutes. Go Pro for unlimited ElevenAgents and ElevenCreative with the Ads Engine.
Submagic
Create short-form content fast — AI-graded, viral-ready shorts, full video edits, and more. Sign up free; if you make videos, you’ll thank us.
Opusclip
Quickly turn long YouTube videos into short viral clips. One video becomes 30 Shorts — AI picks the best moments for you.
inVideo
Quickly create faceless viral content, edit videos, auto-generate clips, and tons more.
Creator
UGC-style video for ads and outreach — no camera crew needed.Arcads
Unparalleled UGC video generation for social, ads, affiliate marketing, and personalized customer outreach videos.
Checkout
Sell directly from your site without a bloated funnel builder.Purple Turret
Upload your site and start selling in seconds. Simple, flexible, easy to use — fast pages and checkout optimized for selling.
Community & Education
Build a paid community around your brand or brokerage.Skool
Build an engaged online community — the platform behind the fastest-growing paid communities online.
No-Code
Ship apps and internal tools by describing them to an AI agent.Base44
Build mobile apps, websites, or internal software — no code required. Just tell the AI agent what you want.
Operations
Capture and organize the meetings you’re already having.Bluedot
The best AI note taker for agents who take a lot of unscheduled and in-person meetings. Everyone on your team needs this.
This page contains affiliate links. We only recommend tools we use, have tested, or genuinely believe will help real estate agents and brokers run a better business. Prices and offers subject to change — always confirm current pricing on the provider’s site.