Was your last Facebook post months ago? Can’t remember the password to your LinkedIn profile? Or maybe you just need a better way of managing or scaling your social media efforts across multiple platforms? Want to impress your boss with buzzwords like “omnichannel marketing”?
Your problems are not unique among Realtors, and there are many great tools out there to help you crush real estate social media marketing.
In addition to the popular business solutions, there are some services specifically designed with real estate agents in mind. Some can do more than just enable your social media and can take over your entire digital marketing presence.
Whether you want something to fully automate your social media or just empower your own social media efforts, there are tools you will want to use.
Here are a few systems to explore using to take your social media game to the next level.
Back At You
Back At You Media is an affordable and easy way to keep your social media accounts active and open for business. They post local content as well as listings from your local real estate market MLS, which leads to landing pages where you can capture leads. This is a great option for agents who want to keep their social media account looking alive and open for business.
Buffer is a great tool for keeping your social media posts scheduled and synchronized across all your favorite platforms. A starter account is free, so you can get started right away.
CityBlast does a lot more than just social, though social is their bread and butter (specifically Facebook, Twitter, and LinkedIn). They have additional options that include
Hootsuite is a powerful and customizable social media scheduling system that can help you manage all your channels in a single place. It's a little more complex than Buffer, but it's well worth the investment if you're a team or a more sophisticated social media user.
View Other Social Media Marketing Tools Promote ROI, or just Promote, runs your Facebook page, LinkedIn, and Instagram for you. Promote shares content from their “real
Sprout Social is a powerful and comprehensive platform that includes a CRM feature for managing and engaging your social media. It's great for businesses with a budget and is easy-to-use.
More Social Media Marketing Tools
Other real estate social media management companies include:
Full Marketing Agencies
The companies above make social media their primary calling card, even when they bleed over into digital marketing more broadly.
Some companies are full service, end-to-end marketing companies that include your social media game. Examples include:
- Keeping Current Matters
- SM Sold
CRMs and Platforms
Some CRMs and Platforms have robust and useful social media marketing components that help inform or automate your social media strategy.
These are mostly DIY and won’t likely replace the solutions above. But they can have very useful tools for real estate agents to integrate into your social media strategy. Some of the best examples with great social media tools include:
Closely related to social media marketing is email marketing and newsletter content for home buyers and sellers. Many of these firms run both, for example:
Downfalls of Automation
If you hate social media, then a simple service like those above that curate and generate content for you might be worthwhile, just to make you and your business look “alive”.
But the content is generally going to be generic. If you aren’t engaging yourself with your own brand and your own voice, you are not going to go far on social media.
If you are serious about social media as a cornerstone of your marketing and lead generation, I recommend curating the content yourself with social media platforms like Buffer or Hootsuite. You can then add your thoughts or your own twist on that content, making sure you are still authentic and build trust with your audience and potential clients.