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Mail your neighborhood! Hit the phones!
You’ll hear this over and over again when starting. But there’s an obvious question.
Source lists for real estate or lead lists.
You don’t always have to pay for homeowner mailing lists. Some of it may be available via your MLS or add-ons like Realist. Or you may be able to get this from your broker.
Below is a list of lists: the best real estate lists for real estate agents and investors.
$30+/mo. AgentPro247 is a list service from the real estate data giant Black Knight. It bills itsels af a “self-service research and lead generation tool”, and offers foreclosure lists, property transaction histories, short sale lists, and real estate farm lists.
$119.95+/mo and $99.95 setup. Cole Realty Resources is a popular list service for real estate agents and brokers. It’s data is includes expired and withdrawn lists, but is best known for its farm data. Their lists include emails and phone numbers.
$39.80/mo. Foreclosure.com aggregates distressed properties nationwide, including short sales and preforeclosures, rent-to-own. They offer a 7-day free trial
$40+/mo. Landvoice is a well-known service that provides real estate lists, including FSBO, expired, preforeclosure, and farm lists. Their lists include phone numbers. These lists can be easily added to a mailing service or into a dialer to prospect real estate leads.
~$0.31 per record. ListSource is a popular destination for real estate professionals for targeted neighborhood mailing lists. Their lists allow for hyper-targeted mailing lists based on demographics, geography, and property information. It is especially popular for real estate investors for direct mail lists.
FREE. Realist is an MLS add-on that includes access to property information for MLS subscribers. Not only is it a useful one-stop-shop for all public record data on a property, but it also allows users to export up to 5000 records per month for use as a mailing list. Subscribers can filter data by geography, demographics, and property characteristics.
$59+/mo. Rebogateway is a real estate list service that offers a wide product range including divorce, tax defaults, expireds, FSBOs, notice of defaults, just listed, just sold, and more. They have additional features like tract utility allowing users to target higher turnover tracts.
Several other list sources depending on your needs, including:
If you’re looking primarily to call expireds and FSBOs, most dialers also have lists you can get with their dialing software.
Dialers’ lists are not always the best. Some agents find the most dialing success by mixing and matching dialers with lists. For example, some agents will use the Mojo dialer with Cole Realty Resource.
Vulcan7 and Espresso Agent have well-reviewed FSBO and expired lists, for example.
Is direct mail getting sexy again?
In the Internet age, direct mail’s death has been repeatedly foretold. But ironically, there may be additional opportunities as more advertising spending moves online. Your targeted homeowner’s mailbox may be less competitive than your Facebook feed.
There are a few options for turning your list of property addresses into mail pieces. Several allow you to purchase lists in their system as well.
You can create a recurring mail campaign with these services. Some even have direct integrations with CRMs or data companies, like Quantum Digital and Black Knight.
A popular prospecting technique for real estate investing is mailing “yellow letter” postcards to an absentee homeowner list. Investors often target absentee homeowners as likely landlords.
Alternatively, investors commonly use preforeclosure lists while they “drive for dollars,” checking in on distressed homeowners while scouring for unkempt, vacant homes that may be the early signs of a distressed homeowner.
Most list sources allow users to generate a list of absentee owner leads, though the owner information may not always be correct. Often public information is not updated when they have moved and turned their homes into rental properties. Expanding your list might be a way to find absentee owners slipping through other investors’ cracks.
Consistency is one of the most essential features of seeing results when doing direct mail or phone campaigns.
That means you must plan out your budget before investing in a real estate mailing list or phone dialer for your real estate business. Before evaluating its ROI, don’t invest in something you can’t maintain for at least a year.
And as with every lead generation tool, you need an airtight funnel in your CRM to ensure no property owners are falling through the cracks. Especially with mail, the ROI can be narrower, and you can’t afford to lose anyone to lousy follow-up.
For those ready to begin outbound marketing or supplement their current marketing with better data and automation, these are some solid real estate list companies on which to build your business!