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Aweber is an email marketing software with sophisticated tools for setting up campaigns, segmenting your audience, building campaigns, and modifying templates. They rank well on email deliverability, avoiding your leads’ spam inboxes. Aweber is a popular and affordable enterprise email marketing platform.
Founded in 1998, Aweber is headquartered in Chalfont, PA.
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Aweber is not a real-estate specific software, but they do recognize and cater to agents. They have guides specifically on email marketing for real estate agents.
Aweber has a very easy-to-use interface. As I’ve discussed elsewhere, usability is one of the most important features in a software, so that counts for a lot!
Unlike some of their competitors, Aweber has a large library of email templates and stock photos for crafting your emails.
This is a nice head start, and a fun way to brainstorm the content for your emails. But keep in mind that authenticity is one of the most important elements of an engaging email. Don’t forget to make every email template your own, in your own voice, and targeting your own geographic area and demographic.
Aweber is easy-to-use and powerful, but still involves setup. That is not significantly different than other similar platforms like MailChimp or Constant Contact, though Aweber has additional steps involved in creating some campaigns.
Aweber has a free plan for up to 500 email subscribers.
The Pro plan is $25/mo ($18.75/mo if paid annually) and adds email split testing, automation tools, and removes Aweber branding.
Up to 2500 subscribers is $35/mo. 5000 subscribers is $55/mo. And 10,000 subscribers is $75/mo. There are discounts for paying annually.
They offer a 30-day free trial.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
Aweber is for folks who want to take their email marketing seriously. It is not a set-it-and-forget-it solution. It is very powerful for anyone wanting to build a sophisticated email marketing game and get maximum deliverability.
Aweber’s main competitor is MailChimp. Between Aweber and MailChimp, Aweber is a clear favorite among website owners and affiliate marketers because of MailChimp’s onerous rules. However, that isn’t much of an advantage to a real estate agent as you probably aren’t doing any affiliate marketing (if you are, email me – I want to know more).
Mailchimp’s ease of use might beat out Aweber for Realtor’s purposes. But MailChimp is free, and Aweber had a 30-day trial, so it is probably a good idea to try out both and see which is most comfortable for you.
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