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Aweber for Real Estate Review and Pricing » Unify Real Estate

Overview

Aweber is an email marketing software with sophisticated tools for setting up campaigns, segmenting your audience, building campaigns, and modifying templates. They rank well on email deliverability, avoiding your leads’ spam inboxes. Aweber is a popular and affordable enterprise email marketing platform.

Founded in 1998, Aweber is headquartered in Chalfont, PA.

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Best Features

Realtor Love

Aweber is not a real-estate specific software, but they do recognize and cater to agents. They have guides specifically on email marketing for real estate agents.

Aweber has a very easy-to-use interface. As I’ve discussed elsewhere, usability is one of the most important features in a software, so that counts for a lot!

Unlike some of their competitors, Aweber has a large library of email templates and stock photos for crafting your emails.

This is a nice head start, and a fun way to brainstorm the content for your emails. But keep in mind that authenticity is one of the most important elements of an engaging email. Don’t forget to make every email template your own, in your own voice, and targeting your own geographic area and demographic.

Aweber is easy-to-use and powerful, but still involves setup. That is not significantly different than other similar platforms like MailChimp or Constant Contact, though Aweber has additional steps involved in creating some campaigns.

User Interface

Aweber has a free plan for up to 500 email subscribers.

The Pro plan is $25/mo ($18.75/mo if paid annually) and adds email split testing, automation tools, and removes Aweber branding.

Email Templates and Stock Photos

Up to 2500 subscribers is $35/mo. 5000 subscribers is $55/mo. And 10,000 subscribers is $75/mo. There are discounts for paying annually.

They offer a 30-day free trial.

*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.

Aweber is for folks who want to take their email marketing seriously. It is not a set-it-and-forget-it solution. It is very powerful for anyone wanting to build a sophisticated email marketing game and get maximum deliverability.

Biggest Pitfalls

Setup

Aweber’s main competitor is MailChimp. Between Aweber and MailChimp, Aweber is a clear favorite among website owners and affiliate marketers because of MailChimp’s onerous rules. However, that isn’t much of an advantage to a real estate agent as you probably aren’t doing any affiliate marketing (if you are, email me – I want to know more).

Mailchimp’s ease of use might beat out Aweber for Realtor’s purposes. But MailChimp is free, and Aweber had a 30-day trial, so it is probably a good idea to try out both and see which is most comfortable for you.

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Aweber Pricing*

  • Free plan for 500 subscribers
  • $18.75/mo for Pro
  • Plans increase as the number of subscribers increase
  • Free 30-day trial

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My Personal Recommendation

Use Aweber if…

  • You want a sophisticated email marketing system with advanced tools and reporting
  • The availability of numerous and easily customizable templates are important to you

Skip Aweber if…

  • You want something done for you that keeps you top-of-mind in your past clients’ inboxes (consider OutboundEngine)
  • You would like a system that can also do SMS text and push notifications (consider SendPulse)
  • The MailChimp user interface is more appealing to you

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