» Best CRM Software for Real Estate Agents

Zoho Review and Pricing

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Zoho is a large, international CRM company that produces a CRM teeming with features. The basic version is completely free. Their CRM includes tools like integrated chat, gamification, social media marketing dashboards, survey tools, task management, and very rich reporting and analytics.

Founded in 1996, Zoho is headquartered in Pleasanton, CA, with additional offices in India, China, and Japan.

Use Zoho if…

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The basic Zoho account is a free CRM, and the CRM Standard is an affordable $14/mo per user, paid annually. It adds workflows, allows multiple pipelines, and mass emails.

The Professional plan at $23/mo adds additional tools a Realtor will not likely have need of like validation rules and inventory management.

Enterprise is a $40/mo plan and adds more customization. The Ultimate at $52/mo per user ads more canvas views.

There are additional add-ons like CRM storage at $5/5GB, SalesIQ analytics for $25/25,000 visitors a month, Social-Brand at $10/mo, Survey-Responses at $5/100 responses a month, and Analytics-Rows at $10/100,000 rows per month.

Skip Zoho if…

*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.

Review still in progress!



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  • FREE for the basic CRM
  • $14/mo for Standard
  • $23/mo for Professional
  • $40/mo for Enterprise
  • $52/mo for Ultimate
  • Paid annually
  • Additional costs for add-ons.
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