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Remember what A stands for in PACE? The 4 principles of selling a home?
Accessibility! Usually, we think of accessibility in terms of making a home easy to show, like a lockbox and easy-to-follow showing instructions.
But a real estate agent can take “accessibility” digital and help sell their homes via virtual tours.
Virtual tours are a series of high-quality 360 panoramas from multiple locations throughout a home. The Streetview on Google Maps is a virtual tour of America’s road. For real estate, would-be-buyers have an opportunity to get a feel for a home’s floorplan and a more authentic feel of what it would be like to be in the home. Still photography can’t deliver that experience.
Putting together a virtual tour has become a lot easier and a lot cheaper in recent years. You often don’t even need anything more than your smartphone, though even starter 360 cameras are affordable.
Virtual tours took on an extra significance in 2020 during the COVID pandemic. Real estate professionals were frantic to find ways to sustain business in a time of social distancing. Virtual tour sales took off. The virtual tour was not only a way for sellers to promote their listings but for buyers agents to do live listing walkthroughs of listings.
Below is a selection of some of the best virtual tour software available to agents and brokerages!
$499. 3DVista is an established 360 virtual tour company based in Spain. Their software is a one time purchase and gives you the tools you need to create panoramas, 360 tours, floorplans, and clickable objects. They have a mobile app and hosting for easy sharing with clients.
$59 per active tour. Asteroom is a service that lets you turn smartphone photos into professional-quality panoramas. The result is a simple, easy to use, and shareable 360-degree tour. Add-ons include a 3D “dollhouse” and professional retouching.
FREE+. Cupix is a software that allows you to turn 360-degree photos and videos into 3D tours. You can then turn these into interactive floor plans including hotspots and interactive features. It has a free version with up to 3 tours a month.
FREE+. EyeSpy360 is a British company that offers virtual tour tools for both smartphones and 360 cameras. You can either DIY or let them create the tours for you. Their features include analytics, website embeds, and narrated tours. EyeSpy360 has an international network of photographers who, in addition to your 2D and aerial needs, can do your virtual tour via EyeSpy360 as well.
$69+/mo. Immoviewer is a German virtual tour software for real estate. It includes unlimited tours, listing landing pages, and the ability to create 3D floor plans and dollhouses using a 360-degree camera. Their dollhouses include interactive elements and info points.
$45/mo. My360 is a Spanish virtual tour company for real estate. Their software turns 360-degree camera shots into virtual tours. Their tours include unlimited images per tour, the ability to embed them, and even a forced registration feature for capturing leads on social media and elsewhere.
$45+/mo. Ricoh Tours is a subsidiary of the Ricoh 360 camera maker. They sell an entire 360 kit as well as their affordable monthly subscription for easily producing and sharing real estate virtual tours.
$99+. Real Vision Tours (RTV) is a feature-rich 360-tour company for real estate. They offer software and services for real estate agents and photographers alike. They boast virtual tour software, virtual staging software, floorplans, single property websites, and more.
This list is comprised of software that makes use of 360 videos, photos, and even just 2D photos. The line continues to blur between the capabilities of 360 cameras and 3D cameras. But for true 3D tour, you’re likely looking at the Matterport or iGuide.
Notably, Matterport now has its tools that are usable with 360 cameras if you aren’t up for purchasing the actual 3D camera.
The things you will want to consider when looking at virtual tour software include:
Offering professional virtual tours to your clients is an obvious way to stand out in a listing presentation. Or it can be the difference between representing or not representing an out-of-town buyer. Most MLSs have places to syndicate branded and unbranded virtual tours, and sites like Zillow even offer free virtual tour software to encourage agents to take a chance on this better consumer experience.