Video has been “the next big thing” since about 2011. And yet, in 2022, nothing has changed. Video is still one of the most engaging and under-utilized niches for real estate agents to gain a competitive edge via real estate video marketing.
Unfortunately, real estate video marketing can be intimidating. Few agents have the mix of technical and artistic skills necessary to make a quality video production.
Of course, some services help with that and make video marketing achievable and easy for real estate agents, teams, and brokerages. Here are a few of the best real estate video marketing companies for real estate professionals.
Top Real Estate Video Marketing Software and Services
Animoto is a great tool for creating videos that are easy to share, with a large music and stock library and user-friendly tools. It's perfect for creating housing trend reports, slide shows, and blog introductions.
With BIVU, you can easily create professional looking videos that can be shared online or used in your marketing efforts. The app includes a teleprompter feature, auto-captions, music background, social media integration, some editing tools, and a video landing page, so you can easily create and share videos that look great and are easy to use.
Magisto is a video editor that offers artificial intelligence to help generate short videos with your content. It is an interesting option for anyone wanting to create short and easy to share videos, especially if you are interested in uploading your videos to Vimeo.
VIDEOLICIOUS WAS ACQUIRED IN 2019 BY SQUARESPACE Videolicious is a program and app that makes it easy to make quick videos on the go with B-roll,
With Vyral Marketing, you're guaranteed two videos per month, each with expert guidance and a professional edit. Use their lead generation features to capture leads and grow your business.
Other Video Marketing Tools
Other real estate video marketing services include:
- Fast Forward Stories
- Next Edge Video
- Slidely / Promo
I don’t include services focused on listing videos you can find at places like Virtuance, Stilio, or HomeJab.
This also doesn’t include video-centric services like the email marketing service BombBomb.
This list doesn’t include DIY video software tools like Promo and Animaker.
Video Ideas and Tools
Need some inspiration? Check out agents making great videos at the core of their business. They have different strategies, from high-end Hollywood-level productions to low-tech authentic and personable video creation that still engages your customers.
Another resource for DIYers and someone who wants to outsource their video creation entirely is the Real Estate Marketing Dude. Not only does he do video, but does a podcast focused on digital marketing for agents.
If you are heavy on doing open house tours and some social media-friendly content, consider an affordable 3D camera. These are awesome for showcasing your listings (or other people’s) with an interactive experience personally branded to you!
Video content is not fading and is a significant marketing asset to real estate professionals. Consistent video creation will not only build your brand but is a way to stand out online.
Most agents neglect video, and even the major players like Zillow don’t have a niche, hyperlocal video content. Being a consistent video creator can be a great way to set yourself apart from agents who can’t keep pace consistently over the years.