Zillow needs no introduction.
The top real estate portal in America and one of the most visited websites in the world, Zillow makes most of its money from real estate agent advertising!
Zillow is one of the top real estate tech companies, including other brands and products like Trulia, dotLoop, StreetEasy, and more.
Best Features
Good Lead Quality
In 2018, Zillow launched its iBuyer program, Zillow homes, and acquired a mortgage loan company.
Welcome to your one-stop shop for Zillow Premier Agent reviews!
“WHAT???”
That is probably what many of y’all are thinking.
There are plenty of negative reviews blasting the quality of leads from Zillow. And, indeed, most leads will never buy a home. Lead quality from most systems other than direct referrals can feel lousy if your follow-up is lackluster.
Volume
But when it comes to lead quality, the most critical question is how that lead was captured. Were they forced to register like on many agent websites before seeing homes?
Potential clients who submit their information to Zillow do so willingly. Zillow doesn’t force registration.
Zillow Premier Agent Benefits
Unlike Facebook ads, Zillow ads reach people who are actually looking at homes. Your Facebook ad might interrupt someone looking at cat pictures. They might not even be interested in buying.
Google AdWords campaigns target people who are searching for something. They might be as good as a Zillow lead.
Zillow leads are people who want to buy a home and give you their info. They want to be contacted. If it’s not working, you might be slow or losing them to others.
Zillow Pro gives you an app for everything. You get your Zillow Agent review link, listing tools, and more. You can share with clients easily.
Zillow is the top real estate site in the world. It’s even more popular than Trulia, RealEstate.com, or StreetEasy. All these sites are owned by Zillow Group.
Biggest Pitfalls
Limited Seller Leads
Many home hunters in your area have likely looked at these sites.
There are lots of leads to find. Once you start, you can grow a lot.
Top agents have built big teams using Zillow leads. Zillow is great for growing your business.
Zillow is a huge company. They offer many tools for agents in their Premier Agent program. The commissions inc platform helps agents manage leads and earn more. This platform is key for many agents, making Zillow a top name in real estate.
Zillow Premier Agent Pricing*
- Generally, the cheapest zip codes start at ~$200/mo spend
- Affordable markets work out to about $20/lead, and the pricier markets can be $100/lead or more.
- Flex model payment is a percentage of commissions.
That includes agent CRMs and more. None of these tools are the best in the biz by any measure. But they can suffice, especially for a newer agent who wants to dive in and build their business with Zillow.
Zillow is not the go-to source for seller leads.
Their new Instant Offer program is specifically designed to generate more seller leads. Still, only available in a few markets, limited to a few participating brokers, and nowhere near the volume of buyer leads they generate.
Listings are where the money is. You are wise if you are focused on listing leads over buyer leads.
Unify Real Estate Recommendation
First is the listing agent. If the agent is a premier agent, they will be the only ones showing up for their listings.
Then it is you and another two agents, for four total.
As you can see, a lot of information exists that can compete for a would-be buyer’s attention. You want to ensure you have a great picture, lots of good Zillow reviews, and record all your sales in Zillow.
If you aren’t getting many leads, it could be as simple as a competitor that has more impressive reviews and recent sales in comparison.
Pricing depends on your local market area. More expensive markets mean more expensive leads.
At the lower end, the price per lead is often in the $20s. For more expensive markets with median prices nearer the $500,000s, you can see $100+/lead.
Within the Premier dashboard, you can explore different zip codes, see which have space available, and what Zillow estimates your ROI and cost per lead will be.
Not Exclusive
- You are excellent at rapid follow-up and can quickly get in touch with new leads.
- You have many listings and don’t want other agents showing up on Zillow for your listings.
- An eager lender wants to go in with you on some advertising spending.
Use Zillow if…
- You like Zillow’s seller lead program (Instant Offers), but it’s unavailable to you (consider ZBuyer)
- You want to focus on seller leads (consider Offrs or BoldLeads)
- You’re foolishly a “Zater” and stubbornly refuse to work with them (consider Realtor.com)
Zillow Videos
