The world’s elite performers all have coaches. Athletes, CEOs, and musicians. The second set of experienced eyes can be invaluable in going from “good” to “great.”
Real estate agents are an especially coached-up demographic.
Almost all top-producing agents and brokers have coaches (and often become coaches themselves).
Coaches have slightly different strengths in sales, lead generation, or business systems.
Many also offer one-off training if you want access to their resources and knowledge without the commitment of a monthly bill.
If your business is ready to benefit from coaching (more on that below), here are some of the top real estate consultants and coaches you should consider!
Top Real Estate Coaches
Buffini and Company
Buffini and Company is a well-known real estate coaching company with a large following. They offer one-on-one coaching, training, and recruiting services. The company also has a Referral Maker PRO marketing system and Referral Maker CRM. Brian Buffini, the company's founder and CEO, is a regular host of the Brian Buffini show, a popular podcast.
Bob Corcoran is a respected real estate coach and consultant. His company offers a variety of services to real estate professionals of all levels of experience. They are experts in coaching and consulting for mortgage professionals as well.
Craig Proctor is a well-known coach and presenter of seminars. He offers a comprehensive coaching package that includes a website, tools, and more.
Mike Ferry, the founder of the organization, is a well-known real estate coach and author. His program, which offers a variety of different ways to consume the training, has been used by some of the most successful real estate professionals.
Tim and Julie Harris
Tim and Julie Harris are a married real estate coaching team who have a podcast that is popular with homeowners. They offer coaching at a variety of prices, and have a library of training materials to help homeowners achieve their goals.
Tom Ferry is a successful real estate entrepreneur who has built a successful coaching business and an active YouTube and podcast presence.
Workman Success Systems
Workman Success Systems helps real estate agents succeed. They offer access to training and materials like BAM (Buyer Agent Mastery), SLAM (Seller Listing Agent Mastery), AMP (Admin Mastery Program), and RAMP (Rising Agent Mastery Program). The coaching program includes one on one coaching, live calls, webinars, and the Leverage event.
Kevin Ward is an expert in real estate sales coaching and has written a book on the topic. Ward also offers additional paid courses and live mastery calls and group training.
- Greg Luther
- Goodfellow Coaching and Consulting Inc.
- Jared James Enterprises
- Krista Mashore
- Learn with Lee
- Liz Bentley Associates
- Metrix Coaching and Training
- The Floyd Wickman Team
- Real Estate Mavericks
- Real Life Real Estate Training
- Richard Robbins
- Robertson Coaching International
- Your Coaching Matters
The schools that offer real estate licensing and continuing education courses are not included in this list.
Many coaches have the training, podcasts, and active YouTube channels. Below are some trainers not included above with a strong YouTube presence and coaching or training programs.
These are channels worth subscribing to and learning from, regardless of your coaching decision!
When is it Time for a Coach?
I heard a lot of advice that getting a coach is never too soon. If you’re serious about real estate, a coach will get you from point A to B much faster and return a high ROI on the cost, so the thinking goes. Just one more deal a month …
I’m not sure I agree.
The same principle as applies to selecting real estate software applies to selecting a real estate coach.
There are no silver bullets.
You shouldn’t be getting a coach out of desperation. You shouldn’t get a coach because you think it will solve your problems.
New agents don’t know what they don’t know. There is a tremendous amount of free resources and sales training online. There are dozens of quality podcasts. Agents should explore and learn independently before knowing which coaching company is the best fit.
Real estate is still a scrappy business, and I think many agents are best off spending as little as possible early.
You can source some coach benefits like accountability and mentorship from your brokerage.
That’s just my opinion.
Instead, if you have been in the business a year or two, know your strengths and weaknesses, and are making more money than you need to pay your bills, then maybe it’s time. Coaching will take you from “good” to “great,” not “bad” to “better.” Get “good” first.
If you are on a team, you might want to check out one of the programs that offer group coaching. The team can test a coach out and share the costs.
Wherever you are in your career in real estate, these coaches should be on your radar. Most have free information you should be consuming, and you can start early learning which ones match your needs and which ones do less so.