Not every agent needs a website.
But there are many good reasons to have a site. It’s also essential to take your website seriously. 81% of consumers think less of a business if its website is dated.
Maybe you just need a website, like a business card, to maintain your online presence. Perhaps you need a branded home search destination to send your home buyers. Or maybe you want to rule hyperlocal SEO and have a robust real estate lead generation site that can rank on Google.
Below are some of the best websites for real estate agents.
Top Software
Agent Image
Agent Image builds real estate sites on WordPress, and has a wide selection of websites ranging from a basic template to high-quality custom options. They can be among the pricier to get started, but give you the benefit of owning your site plus a great, customized look ideal for brand sites and luxury agents
AgentFire
AgentFire is a website provider built on WordPress. They focus solely on the website, and provide a semi-custom front page or fully custom sites. In addition to their primary tools, they also have neat, optional add-ons to improve your site’s usability and SEO tools. They use Showcase IDX and pull school and AVM data from Home Junction, to make your website content as potent as possible.
Easy Agent Pro
Easy Agent Pro gives a good balance of performance vs ease of use. Easy Agent Pro websites have a rather recognizable design that is sharp, colorful, and modern. It comes with add-ons and tools like sharing landing pages on social media. It is a strong solution for any agent wanting to take their web presence seriously, using landing pages generously and without having to be too technical.
Home Junction
View Other Real Estate Website Providers Home Junction is a “data application company” that includes numerous real estate tools including MLS services, IDX, plugins, and, of
IDXCentral
View Other Real Estate Website Providers IDXCentral is a real estate IDX website provider. They are partnered with both iHomeFinder and IDXBroker to offer a variety
iHOUSEweb
An established website brand, iHOUSEweb has been making websites since 1999. In addition to their website frontend, they have TurboLead CRM in the backend which helps you monitor and nurture your website visitors into contacts and clients. iHOUSEweb has a strong selection of modern templates that have kept up with the times and look great.
Placester
Placester is an affordable website option that provides your site with a professional online presence. They have a varied selection of sites and options and can be an excellent fit for an agent looking for a simple start to their web presence.
Realtyna
View Other Real Estate Website Providers Realtyna is a real estate website builder on the WordPress platform. Their solution includes a mobile app, IDX, and a
Squarespace
Squarespace is a great website builder for creative types. It's not great for real estate specific websites, but if your content is visual, it might be a good DIY option to consider.
WebsiteBox
WebsiteBox is a real estate website provider that provides one of the most affordable sites. It includes a simple CRM backend, IDX listings, and a drag-and-drop
Wix
View Other Agent Website Providers Wix is a website builder that allows folks with no technical skills to build their own website from scratch. Unlike other
WolfNet
WolfNet provides agent websites, broker websites, and WordPress IDX plugins. They were recently acquired by OJO Labs who builds AI tools to match buyers to homes. WolfNet has basic website packages, or can offer highly customized and unique website options.
WordPress
There is also still the misperception that WordPress is just for “blogs”. WordPress is for anything. In fact, over 30% of every website in the world
Other Real Estate Website Providers
- Agents Way
- Blue Dream Creative
- Gabriels Technology Solutions
- Home Junction
- Real Pro Systems
- Realtyna
- Style Agent
- Success Website
- WebsiteBox
Other Real Estate Website Providers
Platforms
I’ve focused on website providers, but for all-in-one CRM-website combos, you’ll want to look at platforms. These are generally designed to be a total solution. In addition to a CRM, they often include paid advertising packages, real estate marketing tools, paid buyer and seller leads, and more.
Real Geeks is a relatively inexpensive “platform” if you are a single agent looking to get your toe in on one of these more comprehensive solutions. Examples include:
- BoomTown!
- CINC
- Curaytor
- Kunversion
- Chime
- Real Estate Webmasters
- Sierra Interactive
- Real Geeks
- TorchX
- Market Leader
Designers
There isn’t a huge difference between a website designer and a website provider, so forgive me if there is some overlap.
The distinction I try to make is that a designer is often a third party who modifies your website. A provider, instead, maintains your website and perhaps even has its own CMS or system for building your site.
I created a list of the top website designers. Most of these companies design for WordPress websites.
Types of Real Estate Websites
I wrote an article about the 3 types of real estate websites.
Picking the right one will better complement your business strategy and possibly keep you from buying more websites than you need.
- Lead Generation. They are designed as a destination for sending paid leads from advertising like Google or Facebook. It is usually an all-in-one platform with a CRM backend built to monitor and optimize conversion closely.
- Brand. Ranging from a cheap “business card” website that just reserves your online presence and shows you’re “legit” to high-end luxury sites focused on your brand.
- Content. Designed for content marketing and blogging, the content site has lots of information, articles, how-tos, and more prepared to earn Google love.
| Lead Generation | Brand | Content | |
| Forced Registration | ✔ | ||
| Brand Neutral | ✔ | ||
| Personally Branded | ✔ | ||
| Customized | ✔ | ✔ | |
| Content Rich | ✔ | ||
| Minimalist | ✔ | ||
| IDX | ✔ |
Final word
Building a website is about more than checking a box.
Your website is your online presence. It is often a potential client’s first impression of your real estate business. It is an opportunity to build trust with a future buyer and seller.
That doesn’t mean you need a website! Be sure you consider whether you need a website at this time or not. Skip it altogether if it is a distraction from your money-making activities.
But at some point, you’ll at least want a “business card” site, and there are many good-looking and affordable options here.
