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Best Real Estate Websites for Agents

Not every agent needs a website.

But there are many good reasons to have a site. It’s also essential to take your website seriously. 81% of consumers think less of a business if its website is dated.

Maybe you just need a website, like a business card, to maintain your online presence. Perhaps you need a branded home search destination to send your home buyers. Or maybe you want to rule hyperlocal SEO and have a robust real estate lead generation site that can rank on Google.

Below are some of the best websites for real estate agents.

Top Software

Agentfire

$129+/mo. AgentFire is a website provider built on WordPress. They focus solely on the website, and provide a semi-custom front page or fully custom sites. In addition to their primary tools, they also have neat, optional add-ons to improve your site’s usability and SEO tools. They use Showcase IDX and pull school and AVM data from Home Junction, to make your website content as potent as possible.

Agent Image

$90+/mo, $2000+ setup. Agent Image builds real estate sites on WordPress, and has a wide selection of websites ranging from a basic template to high-quality custom options. They can be among the pricier to get started, but give you the benefit of owning your site plus a great, customized look ideal for brand sites and luxury agents

Easy Agent Pro

$179+/mo, $199 setup cost. Easy Agent Pro gives a good balance of performance vs ease of use. Easy Agent Pro websites have a rather recognizable design that is sharp, colorful, and modern. It comes with add-ons and tools like sharing landing pages on social media. It is a strong solution for any agent wanting to take their web presence seriously, using landing pages generously and without having to be too technical.

iHOUSEweb

$59.98+/mo. An established website brand, iHOUSEweb has been making websites since 1999. In addition to their website frontend, they have TurboLead CRM in the backend which helps you monitor and nurture your website visitors into contacts and clients. iHOUSEweb has a strong selection of modern templates that have kept up with the times and look great.

Placester

$80+/mo. Placester is an affordable website option that provides your site with a professional online presence. They have a varied selection of sites and options and can be an excellent fit for an agent looking for a simple start to their web presence.

WolfNet

$59+/mo, $499+ setup. WolfNet provides agent websites, broker websites, and WordPress IDX plugins. They were recently acquired by OJO Labs who builds AI tools to match buyers to homes. WolfNet has basic website packages, or can offer highly customized and unique website options.

Do-it-Yourself Website Builders

Note that DIY website builders don’t include IDX integration, which you will likely want to add. So budget for an IDX provider as well!

Squarespace

$16+/mo. Squarespace is a drag-and-drop website builder catered particularly toward creative types, like photographers. It is not a real estate specific website builder. But if your content is highly visual, it might be a worthy DIY website option to consider.

Wix

$14+/mo. Wix is a very easy-to-use drag-and-drop website builder. It is targeted to the business owner who is not super technical but still wants to control and build a website. It is one of the easiest platforms to use. It has serious limitations, however, and you should avoid it if you want a website that is the pillar of your business or can grow as your enterprise grows.

WordPress

~100+/mo. For the ultimate DIYer! WordPress powers approximately 30% of the world’s websites, not just blogs, and can be as cheap or powerful as you want. You can do it yourself or hire a developer/design team to build a website for you. It is highly customizable, and there are petabytes of WordPress resources on the Internet to help you craft exactly what you want from your site. It is an excellent option for anyone who enjoys dabbling in their website and wants a solution that can scale with their business.

Other Real Estate Website Providers

  • Agents Way
  • Blue Dream Creative
  • Gabriels Technology Solutions
  • Home Junction
  • Real Pro Systems
  • Realtyna
  • Style Agent
  • Success Website
  • WebsiteBox

Other Real Estate Website Providers

Platforms

I’ve focused on website providers, but for all-in-one CRM-website combos, you’ll want to look at platforms. These are generally designed to be a total solution. In addition to a CRM, they often include paid advertising packages, real estate marketing tools, paid buyer and seller leads, and more.

Real Geeks is a relatively inexpensive “platform” if you are a single agent looking to get your toe in on one of these more comprehensive solutions. Examples include:

Designers

There isn’t a huge difference between a website designer and a website provider, so forgive me if there is some overlap.

The distinction I try to make is that a designer is often a third party who modifies your website. A provider, instead, maintains your website and perhaps even has its own CMS or system for building your site.

I created a list of the top website designers. Most of these companies design for WordPress websites.

Types of Real Estate Websites

I wrote an article about the 3 types of real estate websites.

Picking the right one will better complement your business strategy and possibly keep you from buying more websites than you need.

  • Lead Generation. They are designed as a destination for sending paid leads from advertising like Google or Facebook. It is usually an all-in-one platform with a CRM backend built to monitor and optimize conversion closely.
  • Brand. Ranging from a cheap “business card” website that just reserves your online presence and shows you’re “legit” to high-end luxury sites focused on your brand.
  • Content. Designed for content marketing and blogging, the content site has lots of information, articles, how-tos, and more prepared to earn Google love.
type of real estate websites

Final word

Building a website is about more than checking a box.

Your website is your online presence. It is often a potential client’s first impression of your real estate business. It is an opportunity to build trust with a future buyer and seller.

That doesn’t mean you need a website! Be sure you consider whether you need a website at this time or not. Skip it altogether if it is a distraction from your money-making activities.

But at some point, you’ll at least want a “business card” site, and there are many good-looking and affordable options here.